Between healthcare reform and parity, the funding stream is getting wider and deeper. Between SAMHSA’s integration demonstration projects and CMS’s Medical Home pilot projects, there is ample evidence that patient-centered care will soon mean heightened emphasis on collaborative care models and integration.
Integration can either be a source of frustration handed won from policy-makers or it can viewed as a wonderful opportunity to form alliances, partnerships and potentially transform the way you do business. The recent NCCBH conference in San Antonio provided dozens of great speakers who agreed on one thing: “change your business models now or suffer later”. Shyly, quietly, people were asking each other: “change to what?”
Collaboration is Change, Integration is Reform
The opportunities for change are abundant, frankly. There are opportunities to provide case management services, wrap-around services, sub-clinical waiting-list services, on-site co-located therapy services, group services for people suffering from co-morbid conditions. It all depends – in my opinion – on how vigorously you want to pursue growth. This is an era of pronounced emphasis on innovation, business savvy and entrepreneurship. The question is, who will step up and how high will they step?
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